A couple of things come to mind:
a) Someone had the hubris to decide that they had the skills necessary to lead public opinion in the right direction
b) Doesn't everyone with a blog have that very same hubris?
In any case, the first post I saw was about 30 Rock, so I'm sold. The Something Awesome guys are legit in my book.
And then I clicked on images for something awesome, and I came up with this. It's titled "Urban Star Wars" (this is for you, James).
This is what I wanted to give you, readers...something awesome. I hope this fulfills the requirement.
But in case it doesn't another link, and one more image.

Oh, and wait, one more link. This is to Allen's blog. Trust me, it's worth the trip over.